Measuring the Success of Eden Creators Videos

Introduction

The Eden Creators video initiative serves as essential infrastructure for documenting governance evolution and fostering community growth in the Optimism ecosystem. To properly evaluate its impact and success, it's crucial to understand the multiple dimensions through which these videos create value for the Collective.

Our team created the mission request for "Create and Distribute Videos about Optimism Collective Governance" with comprehensive metrics and impact measures. This document outlines frameworks for measuring success, combining metrics from the original mission request with additional measures developed through our impact dashboard and practical experience.

Below, you'll find the original mission request metrics along with new metrics we've begun tracking to measure the success of these videos. We also include an important note about the importance of holistic measurement beyond traditional view counts. For detailed evidence of impact and comprehensive documentation of our success across these metrics, please see our companion article "Understanding the Impact of Eden Creators Videos."

Table of Contents

• Introduction
• Beyond View Counts: A Note on Growth Strategy
• Mission Request Metrics Framework
• Impact Metrics Dashboard
• Comprehensive Measurement Framework
• Impact Overview
• Conclusion

Beyond View Counts: A Note on Growth Strategy

While view counts provide one metric for measuring distribution success, they should be considered within the broader context of our development strategy. Our initial focus has been on building essential infrastructure and fostering a committed community of builders and governance leaders who can effectively utilize and improve these tools.

This strategy has proven successful - attracting dedicated developers, creating multiple governance tools, and establishing welcoming community events. Our viewership metrics are comparable to other impactful governance-focused content that has received collective funding, as documented in our comparables analysis. With core infrastructure now established, we're implementing a comprehensive content distribution strategy to expand reach while maintaining the high quality of engagement that has characterized our community's growth so far.

For a deeper understanding of why view counts alone are insufficient to measure the success of Eden Creators Videos and the importance of viewing our impact holistically, please refer to this article or our impact metrics.

Mission Request Metrics Framework

The original mission request established key metrics across several categories to measure the impact on governance accessibility. The following provides a general overview of measures and metrics to gauge the success of Eden Creators videos. The subsequent section will delve into more specific details.

Governance Participation

• Onchain Transactions: Track increase in governance-related transactions, voting activity, and proposal interactions
• Delegate Involvement: Count new delegates participating and track their contributions
• Proposal Understanding: Assess comprehension and confidence through surveys/feedback
• Community Engagement: Measure social media engagement, discussions, and forum activity

Onboarding & Education

• New Participant Conversion: Track transition from viewers to active participants
• Knowledge Transfer: Measure effectiveness of educational content
• Resource Utilization: Monitor usage of documentation and tutorials
• Community Growth: Track expansion of engaged community members

Content Impact

• Video Performance: Analyze engagement quality and viewer retention
• Resource Creation: Assess comprehensive coverage of governance topics
• Distribution Effectiveness: Measure reach across platforms
• Community Feedback: Gather qualitative impact assessment

Impact Metrics Dashboard

As one of our critical milestones, we will design an interface to measure how Optimism Fractal videos and events are making an impact across various metrics. This dashboard will help track and visualize our progress in increasing governance participation. Future phases of the dashboard’s development are intended to implement onchain data querying mechanisms to populate the dashboard.

The following metrics are examples that may be included in the design along with suggested target metrics displayed to measure our progress. While the example metrics are primarily intended to demonstrate how the dashboard may look and are not required to complete this critical milestone, we’ll strive to achieve these metrics as informal benchmarks to measure our progress.

1. Optimism Fractal Event Participation: We will track the number of people joining Optimism Fractal events/videos and monitor onchain transactions submitted while playing the Respect Game. This metric is crucial as it directly exposes individuals to governance knowledge and creates a tangible record of participation. For example, we could set targets to increase monthly unique participants by 20% and generate 1,000 onchain attestations by the end of the mission to measure our success in attracting and engaging community members.

2. Optimism Town Hall Participation: Monitoring attendance at Optimism Town Hall events and videos is essential to gauge community interest in governance discussions. This growth will indicate the effectiveness of our content in driving engagement with governance topics and provide opportunities for community members to learn about Optimism Collective governance processes. For example, we could set a target of increasing average attendance by 25% throughout the mission timeframe.

3. Delegate Participation: Measuring the number of delegates participating in events and videos is crucial for assessing our impact on key governance actors. This engagement ensures that our content provides additional value for active governance participants and helps bridge the gap between delegates and the broader community. For example, we could set a target for at least 10 delegates regularly participating in our events and videos.

4. Badge Holder Participation: Tracking the number of Citizens' House badge holders engaging with our videos and events is important for measuring our impact on the Citizen's House. This engagement will help ensure that our content addresses the needs and interests of Citizens' House members, fostering a more inclusive governance ecosystem. For example, we could set a target for at least 10 badge holders regularly participating in our events and videos.

5. OP Delegation to Optimism Fractal: Measuring the amount of OP delegated to the Optimism Fractal smart contract provides a tangible indicator of trust in our community-driven governance processes. This metric represents increased confidence in Optimism Fractal's role in the ecosystem and demonstrates the community's willingness to entrust governance decisions to our processes, and enable our videos to show more direct interactions with Optimism governance. For example, we could set a target of reaching 50,000 OP delegated to the community account. More details about this can be found here.

6. New Delegator Inspiration: Monitoring the number of event participants who become delegates after engaging with our videos and events is a direct measure of our impact on expanding governance participation. This metric showcases our ability to not only educate but also motivate community members to take an active role in governance. It could be measured via surveys, polls, and monitoring of announcements by new delegates. For example, we can set a target to inspire at least 10 new delegates through our events and video content.

7. Delegate Voting Activity: Tracking the voting rate and participation of delegates who join Optimism Fractal events/videos helps measure our impact on active governance engagement. This metric demonstrates that our content not only attracts delegates but also encourages them to be more active in their governance responsibilities. For example, we can set a target to increase voting activity for 50% of participating delegates.

8. Governance Engagement: Measuring the number of participants voting on Optimism Fractal council proposals, OREC proposals, and Optimism Town Hall topics provides insight into overall governance participation. This metric helps us assess the broader impact of our content on encouraging active participation in various aspects of Optimism's governance. For example, we can aim for 30 unique voters per month on these proposals.

9. Video Engagement Metrics: Tracking views across all published videos and impressions on social media posts promoting the videos helps measure our reach and content effectiveness. We set a target of achieving 5,000 views and 30,000 impressions by the end of the mission. These metrics will help us understand how well our content resonates with the community and informs our content strategy moving forward.

10. Cross-Community Engagement: Tracking the number of other Optimism ecosystem projects or communities that engage with our content or adopt our tools helps measure our broader ecosystem impact. This metric demonstrates our ability to extend our impact beyond our immediate community and contribute to the growth of the wider Optimism ecosystem. For example, we can aim to collaborate with at least 5 other communities during the mission timeframe and onboard 25 new participants to Optimism governance through these initiatives

Comprehensive Measurement Framework

While the previous sections provide more detail about metrics we have already begun measuring, the following section outlines additional measurements we are currently tracking, considering, or may explore in the future to assess the success of these videos. Please note that this list is not exhaustive and is a work in progress. It's intended to give you an idea of some potential metrics and measurements we will explore to evaluate our impact.

Event Participation Analysis

Success in fostering governance participation can be measured through:

• Number of unique participants joining events
• Frequency and consistency of participation
• Participant roles and contribution types
• Conversion rates from viewers to active participants
• Network growth through participant referrals
• Quality of governance discussions and decisions
• Cross-pollination between different initiatives

Optimism Town Hall Impact

Measure effectiveness of governance education through:

• Attendance at governance-focused sessions
• Topic diversity and coverage
• Question/answer participation rates
• Implementation of discussed ideas
• Badge holder engagement
• Delegate participation
• Knowledge retention indicators
• Cross-house collaboration development

Delegate Engagement Metrics

Track strengthening of delegate participation via:

• Number of delegates participating in events
• Quality of delegate contributions
• Cross-delegate collaboration
• New delegate onboarding success
• Delegate feedback and testimonials
• Voting participation rates
• Proposal involvement

Community Growth Indicators

Measure ecosystem development through:

• New participant onboarding rates
• Community retention metrics
• Cross-community collaboration
• Leadership development
• Network expansion patterns
• Resource sharing effectiveness
• Joint initiative development

Technical Implementation Success

Evaluate infrastructure development via:

• Tool adoption rates
• Protocol integration metrics
• Developer engagement levels
• Documentation completeness
• Technical feedback quality
• Integration success rates
• Innovation implementation

Educational Resource Impact

Assess knowledge transfer effectiveness through:

• Resource comprehensiveness
• Documentation accessibility
• Knowledge retention rates
• Resource utilization patterns
• Content reuse metrics
• Cross-referencing frequency
• Educational outcome measures

Cross-Community Adoption

Track ecosystem influence via:

• Process adoption by other communities
• Knowledge transfer effectiveness
• Tool implementation success
• Collaboration development
• Innovation sharing metrics
• Ecosystem expansion support
• Community feedback quality

Governance Innovation Metrics

Measure contribution to governance advancement through:

• Novel process development
• Experimentation success rates
• Community adoption levels
• Decision-making improvements
• Democratic coordination effectiveness
• Process iteration speed
• Innovation documentation quality

Impact Overview

Eden Creators Videos supports four key governance initiatives through documentation, promotion, and educational content. Eden Creators Videos play a vital role in supporting these initiatives through consistent documentation, promotion, and educational content that enables knowledge transfer, provides platforms for builders to showcase work, and fosters collaboration. For detailed metrics and comprehensive documentation of impact across these initiatives, please see our companion article "Understanding the Impact of Eden Creators Videos."

Conclusion

Measuring the success of Eden Creators Videos requires examining multiple dimensions of impact across governance documentation, community development, and infrastructure support. While individual metrics provide useful insights, the true measure of success comes from understanding how these videos enable governance scaling, preserve community knowledge, and support essential coordination.

The measurement frameworks outlined above provide comprehensive approaches for evaluating impact. By tracking these various dimensions, we can better understand both the immediate value created and the long-term infrastructure established for Optimism's continued growth.

We encourage reviewers to explore our companion article "Understanding the Impact of Eden Creators Videos" for detailed evidence of success across these measurement frameworks, as well as comprehensive documentation of our contributions to Optimism's governance evolution.